When thinking about logos and emblems, I have always wanted to keep my sight very close to the theme to be communicated: the company, its branch, the person and their hobbies etc. During the decades, I have noticed over and over again that if you can see close, you can also see very far. It is long-term, ”branded” communications at its best. This has meant a decade-long cooperation with many of my partners when cooperating in the guidance of brand.